Research Methods

surveys, user interviews, contextual observations, contextual enquiry, AFFINITY DIAGRAMMING, personas, competitor analysis, STORYBOARD, JOURNEY MAP, USER TASKS ANALYSIS, USER FLOW

Tools:

  • Survey using Type Form

  • Keynote

Artboard ET.png

Conceptualisation

DESIGN STUDIOS, wireframes, low/high fidelity prototyping

Tools:

  • Sharpie/Butcher paper

  • Sketchapp

  • Invision

  • Axure RP Pro 7.0 / Balsamiq / UXPin / POP

 

Information Architecture

site mapping, site audit, search engine optimization & cms/google analytics

Tools:

  • Optimal Workshop (Card Sorting/Tree Jack)

  • Screaming Frog SEO

  • Google Adwords

  • CMS Analytics

  • Draw.io

Validation Methods

Usability testing

Tools:

  • Guerrilla usability testing

  • Remote/In-house usability testing

  • Camtasia / Lookback

  • Otter