Research Methods

surveys, user interviews, contextual observations, contextual enquiry, AFFINITY DIAGRAMMING, personas, competitor analysis, STORYBOARD, JOURNEY MAP, USER TASKS ANALYSIS, USER FLOW

Tools:

  • Surveys using Google Form/Mail Chimp
  • Power point for Journey Map/User Flow
  • Adobe Photoshop/Illustrator for Journey Map

Conceptualisation

DESIGN STUDIOS, wireframes, low/high fidelity prototyping

Tools:

  • Pen/Pencil/Butcher paper/Water paint
  • Axure RP Pro 7.0
  • Balsamiq
  • UXPin
  • POP
 

Information Architecture

site mapping, site audit, search engine optimization & cms/google analytics

Tools:

  • Optimal Workshop (Card Sorting/Tree Jack)
  • Screaming Frog SEO
  • Google Adwords
  • CMS Analytics

Validation Methods

Usability testing

Tools:

  • Guerrilla usability testing
  • Remote usability testing
  • In-house usability testing
  • Camtasia