Reimagining the future of fuel

“In 2018, I was engaged to be the lead UX designer to reimagine the future of fuel for Australians. ”

To comply with my non-disclosure agreement, I have omitted confidential information in this case study.
All information in this case study is my own and does not necessarily reflect the views of Refueler.

Role

Lead UX Designer

Team

Visual Designer
Developers

Time Frame

3 Months

Tools

Butcher paper
Sticky Notes
Sketch
Invision

Conducted

Stakeholders’ workshops
User Research Synthesis
Affinity Diagram
Prototype

Play store

App store

How might we save users on fuel expenditure, every day?

Problem

With the constant fluctuation in fuel prices, motorists are frustrated that it is hard to predict when cheap fuel will be available (or at a kiosk near them).

Solution

An easy way for motorists (consumers) to be alerted when fuel is at the lowest at the reach of their fingertips and pre-purchase before filling it up at their convenience.

The project kicked off with a three-month UX design process taking into consideration the specific needs of the consumers. As part of that process, it was discovered that the greatest hurdle consumers were facing was the inability to predict the lowest fuel price due to the fluctuation in fuel prices. By presenting low fuel alerts that apply for the consumer immediately; It creates trust and confidence in Refueler brand. The consumers have the ability to pre-purchase the fuel before filling it up at their convenience.